Best for NYC: Why We’re Involved

by Don Friedman on October 2, 2015

Why spend our time being certified as a B Corp? Why participate in publicizing the Best for NYC Challenge? In short: There has to be more to work than drudgery.

If we start with the premise that the vast majority of people need to work for a living, it follows pretty quickly that the nature of people’s jobs affects their lives. The questions asked on the B Impact Assessment look at the way a business affects the lives of its workers, their community, and the environment. Just the process of being certified forces you to look at how your business affects people.

The Best for NYC Challenge, by publicizing this type of self-examination, not only invites more businesses to engage in self-examination, but it does so in our community, which makes it particularly attractive to us New Yorkers.

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